30+ eCommerce Statistics & Trends

Vineet Gupta

Online business is set for big growth and changes. E-commerce, which used to be just starting, is now a vital part of global commerce, changing how we buy, sell, and connect with people worldwide over various products and services. So, knowing the E-commerce statistics is the need of the hour for any online business.

In this blog, we will break down the e-commerce trends that matter. We see how more people shop and what new technology is making online shopping experiences better. Let’s get started.

Top E-Commerce Statistics 

  • Retail e-commerce sales are expected to increase rapidly, from approximately 925 billion US dollars in 2023 to over 1.4 trillion US dollars in 2027. Source: Statista
  • In the US, about 43% of consumers stated they would rather shop online than in-person. Source: Statista
consumers that would prefer to shop mostly online or mostly in-store worldwide

Source: Statista

  • Before making a purchase, 83% of global shoppers among all age groups visit two or more websites. Source: DigitalCommerce360
  • Apparel, electronics, and footwear are the top 3 products that people buy online in the majority of countries. Source: Dodropshipping
  • 15% of subscribers say they prefer to shop online because they have more control over timing. Source: PYMNTS
preferences of online at will shoppers

Source: PYMNTS

  • When an order is delivered, 45% of customers want to be notified by the retailer. Source: GoShippo

E-Commerce Platform Statistics 

  • 56% of online consumers have purchased something after reading a blog. Source: Hubspot 
  • By 2040, 95% of purchases will be made through eCommerce sites. Source: Nasdaq 
  • In Germany (45%), France (47%), and the United States (51%), Amazon is the most popular shopping destination for consumers. Source: DigitalCommerce360
  • In India, there will probably be 378 million digital consumers by 2025. Source: Statista 
  • The eCommerce industry has grown by almost 23% over the year, though 46% of American small businesses don’t own a website. Source: Shopwhereilive 
  • 53% of online transactions are made using credit cards, where digital payment systems are (43%), and debit card payment modes are (38%). Source: Kinsta
  • Personalization accounts for 40% more revenue for businesses with faster growth rates.  Source: McKinsey 

Social Commerce Statistics 

  • Sixty-three percent of individuals aged 18 to 25 reported that they were influenced to buy a product after viewing a brand’s social media promotion. Source: DigitalCommerce360
  • Online stores with a social media presence are more likely to draw 32% more sales compared to those that do not have one. Source: Digitalmediateam
  • Four out of ten consumers say they are using social media more to find new brands and products. Source: Marketingcharts
social media users increasing brand awareness

Source: Marketingcharts

  • 82% of buyers are more likely to purchase goods that social media influencers recommend. Source: GRIN
  • With over 250 million active stores worldwide, Facebook Shops reported a monthly average of one million global users. Source: Statista
  • 95% of online buyers made purchases on Instagram or Facebook. Source: GRIN
  • Thirty-five percent of American consumers claimed that social media advertisements had an impact on their decisions to buy.  Source: Statista
  • 58.4% of online shoppers make at least one purchase every week. Source: DataReportal

Mobile Commerce Statistics

  • More than 70% of retail website visits worldwide in 2023 came from smartphones, producing more online orders than desktop and tablet computers. Source: Statista
  • In 2023, mobile eCommerce’s worth will have already reached $2.2 trillion. Source: Statista
global mobile ecommerce worth

Source: Statista 

  • 80% of consumers looked up product reviews, compared prices, or located alternate stores using their phones while they were in a physical store. Source: Outerboxdesign
  • 87% of American consumers between the ages of 18 and 29 report making an online purchase using a smartphone. Source: Statista
  • Globally, the average eCommerce conversion rate is 2.27 percent. Source: IRP
  • Online companies have a greater chance of generating a 45% increase in clicks when they use the CTA button. Source: CopyBlogger
  • By 2025, voice assistant purchases on smart home devices are projected to have a global transaction value of 164 billion dollars. Source: Statista

E-Commerce Marketing Statistics

  • Through affiliate marketing, merchants have seen an average of 23% in revenues. Source: Getlasso
  • Research shows that 26% of traffic comes from Google AdWords, and 43% of e-commerce traffic comes from organic Google searches. Source: Trailblaze
  • 65% of search traffic is generated from the total e-commerce sessions. An additional 33% is through organic search, and another 32% is through paid search. Source:  Hubspot
  • 62.7% of internet users use social media (Instagram) to research brands and products. Source: Datareportal
  • Consumers prefer to spend 38% more when they receive a personalized shopping experience. Source: Segment

Email E-Commerce Statistics 

  • Sixty-eight percent of consumers would rather receive personalized emails from brands.  Source: Statista
  • Email marketing is a customer outreach strategy used by 64.1% of small enterprises. Source: Campaignmonitor
  • Emails that were sent out in response to cart abandonment had a 20% read rate at the same time. Source: Statista
  • Through segmented campaigns, marketers have observed a 760% increase in email revenue. Source: Campaignmonitor
  • Transactional emails usually get an 80-85% average open rate, which is higher than the open rate of other email campaigns. Source: Mailgun
  • For welcome messages, e-commerce companies saw a click-to-conversion rate of around 56.8%. Source: Statista
  • 60% of consumers claimed that they made purchases because of the email marketing campaign message. Source: Tutorialspoint

Shopping Cart E-Commerce Statistics

  • The average cart abandonment rate as of July 11, 2023, is 70.19%. Source: BaymardInstitute
  • Emails sent in response to automated cart abandonment were recorded at 44.4 percent. Source: Statista
  • When making an online purchase, 45% of consumers stated that the most important factor to them is free return shipping. Source: GoShippo
  • Exit-intent popups have helped businesses recover 53% of their abandoned visitors. Source: Optionmonster
  • In the last three months, 47.8% of American internet shoppers abandoned carts due to the reason “I was just browsing / not ready to buy.” Source: BaymardInstitute
  • Data shows that 25% of people left a cart instantly without purchasing if they needed to open an account during checkout. Source: BaymardInstitute
reasons of abandonments during checkout

Source: BaymardInstitute

  • Clothes have the highest abandonment rate of any product, with a high percentage of 40%. Then, tech comes in at 18%, and next are home products at 16%. Source: Contentsquare
  • eCommerce sites can witness a 35.26% increase in conversion rates with an optimized and excellent checkout design. Source: BaymardInstitute
  • Websites that provided services for cruise and ferry travel had the highest cart abandonment rates of 98%. Source: Statista
  • Because of the average abandonment rate of 68%, eCommerce sites are facing a loss of $3 billion every year. Source: DisruptiveAdvertising 
  • Cart abandonment was most common among mobile shoppers, with a rate of 93%. Source: Statista
  • The biggest reason for the shopping cart abandonment is the huge additional costs. Source: BaymardInstitute 

Key Takeaways

As we review these e-commerce trends and statistics for 2024, it’s clear that the sector is undergoing an unprecedented transformation. The key takeaway for businesses is to embrace this change, leveraging data-driven strategies to tap into new opportunities and meet evolving consumer demands.

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