50+ Digital Marketing Statistics & Trends

Innovation and adaptability to the current digital marketing scenario will be the keys to success. Today, digital marketing is transforming, driven by emerging technologies and changing consumer behaviors. In this dynamic digital environment, staying abreast of the latest digital marketing statistics and trends is necessary. 

So, let’s delve into 50+ Digital Marketing Statistics and Trends, unraveling the insights for savvy marketers. 

Marketing Stats

• Around 17% of organizations implement digital marketing strategies in their processes. Source: SmartInsights
• Digital marketing is expected to grow at a compound annual growth rate of 11.9% between 2020 and 2026. Source: PRNewswire
• In 2026, less than 5% of global digital ad spending will go toward open internet. Source: Statista 

Source: Statista

• The global marketing and digital advertising market will amount to $786.2 billion by 2026. Source: GlobeNewswire
• 55% more website visitors are attracted by business blogging. Source: HubSpot
• 20% of marketers had to pivot their research plans because of the recession. Source: HubSpot
• The global forecast suggests that ad spending will grow by 4.6%, which will redefine the new era of brand investments. Source: Dentsu

Search Engine Optimization (SEO)

• Google processes 99,000 searches per second. Source: ScrippNews
• 88% of marketers who have an SEO work plan will either increase their investment or maintain it at the same scale. Source: HubSpot
• In a survey conducted in 2022 among search engine optimization (SEO) experts worldwide, over 60% of participants expressed satisfaction or extreme satisfaction with their SEO outcomes. Source: Statista
• Compared to outbound leads, SEO leads will reflect a 14.6% close rate. Source: HubSpot
• The top three organic search results account for over two-thirds (68.7%) of all clicks. Source: FirstPageSage
• The click-through rate for long-tail keyword searches is three to six percent higher than that of generic searches. Source: SmartInsights
• The articles with the highest rank on the Google search page will have a clickthrough rate of 39.8%. Source: FirstPageSage

Source: FirstPageSage

• 75% of people do not go beyond the first page of the results of search engines. Source: SierraSixMedia
• Google checks over 200 clues or signals on the post to determine its ranking on the search engine result pages. Source: Backlinko

Content Marketing

• 69% of businesses will plan to increase their content marketing budget in the coming years. Source: Semrush
• 48.7% of marketers state that organic search will bring the maximum return on investment for their businesses. Source: SearchEngineJournal

Source: SearchEngineJournal

• The SEO market size is expected to grow to $1455.59 million by the end of 2024, expanding at a CAGR of 25.54%. Source: LinkedIn

Source: LinkedIn

• 92% of keywords may receive ten or fewer searches on the search engine result pages. Source: Backlinko
• Updated content has twice the success rate of older blogs. Source: OrbitMedia
• Around 68% of the audience reads the content of brands that interest them. Source: DemandMetric
• 70% of content strategists state that their organizations integrate the respective content strategy into their overall marketing and sales statistics. Source: ContentMarketingInstitute
• Forty-five percent of content marketers anticipate that the marketing budget will rise and that high-quality content will be optimized. Source: ContentMarketingInstitute

Conversion Rate Optimization (CRO)

• The average conversion rate for websites across different industries will be around 2.35%, while the top 25% will have a conversion rate of 5.31% or higher. Source: Wordstream

Source: Wordstream

• Including a testimonial of three lines on the landing pages wins trust, thereby increasing the landing page conversion rate by 34%. Source: VWO
• Personalized CTAs tend to perform 202% better than regular or default CTAs in terms of conversion on landing pages. Source: HubSpot
• Title tags containing 40-60 characters have 8.9% better click-through rates across pages. Source: Backlinko
• The conversion rate of a website that loads in one second is five times higher than that of a website that loads in ten. Source: Portent
• Landing pages may be the least popular signup forms, but they have the highest conversion rate of around 23%. Source: Omnisend
• A good conversion rate is 10%, whereas some businesses achieve over 11.45%. Source: Webfx

Social Media

• Social media has changed the face of retail, as 76% of customers tend to purchase a product they see on social media. While 11% of customers purchased immediately, 44% bought later online, and 21% bought later in physical stores. Source: RetailTouchPoints
• 4.95 billion people use social media, which amounts to 61.4% of the world’s total population. Source: Statista
• 58% of marketers feel that the rate at which networks are releasing new features and users may have a significant impact on keeping up with it. Source: Hootsuite
• Nine out of ten marketers believe that an active online community, especially on social media, will contribute to the overall success of the business. The most popular platforms to create an active community will be Instagram and Facebook. Source: HubSpot

Source: HubSpot

• Five types of content perform the best on social media. These include short-form videos (66%), images (61%), live videos (37%), GIFs/memes (32%), and text-based posts (32%). Source: SproutSocial

Source: SproutSocial

• 50% of millennials trust influencers for product recommendations rather than their favorite celebrities, whose number still stands at 38%. Source: MorningConsultantPro
• Facebook, YouTube, WhatsApp, and Instagram are the top four most popular social media platforms, with over one billion active users. Source: Statista

Source: Statista

• The total ad spending generated through mobile by 2028 will amount to US$255.8 billion across the social media advertising market. Source: Statista
• The number of social media users is expected to rise to 68.8 million in 2024. Source: Oberlo
• The average daily usage of social media for an individual is 151 minutes per day. Source: Statista

Pay Per Click and SEM

• Around 90% of people agree that advertisements influence their purchase decisions. Source: Clutch
• The projected amount that the companies will spend on paid search by the end of 2024 is estimated to be around $190.5 billion. Source: Statista
• The average cost per click for keywords across different industries will range from $2 to $4. Source: Wordstream

Source: Wordstream

• Keywords like “Near Me” and “Where to Buy” have grown significantly over the past two years at a rate of 200%. Source: ThinkWithGoogle
• The ads in the top three positions of search result pages tend to receive 46% more clicks than the general ones. Source: ApexInfotech
• The global programmatic ad spend is expected to reach US$725 billion by 2026. Source: Statista
• Almost 79% of all B2B SaaS companies use PPC campaigns as part of their lead generation strategies. Source: Kalungi
• There has been a notable increase from previous years, with the cost per lead (CPL) rising by 20% and the average CPC increasing by about 5%. Source: SearchEngineJournal

Email Marketing

• Email marketing (41%), social media (16%), and paid search (16%) are the most successful marketing channels. Source: Litmus

Source: Litmus

• As per Emailtooltester, the average deliverability rate for emails is around 85.7%, which means that 14.3% of emails never tend to reach their respective destinations. Source: EmailToolTester
• The global number of email users by 2026 is expected to rise to 4.73 billion. Source: Statista
• Email marketers will turn to using generative AI for creating emails. 28% of marketers use generative AI to create and answer emails. Source: HubSpot
• 42% of the audience looks at the name of the sender prior to opening the email. Source: Litmus
• 63% of global marketers use automation in email marketing; half of them use it in social media management; and 40% of marketers automate their paid ads tasks. Source: Statista
• In the upcoming year, expanding the use of personalization will be email marketers’ top priority (55 per cent). Source: Litmus
• Automating the emails can help drive 320% more revenue than the non-automated emails. Source: Campaignmonitor
• In 2023, 30% of marketers plan to increase their spending by up to 15% on email integration with other channels. Source: Litmus

Video Marketing

• Video is one of the most valuable types of content that helps marketers achieve their marketing goals, according to 54% of social media marketers. Source: SproutSocial
• 92% of marketers suggest that videos will play an important part in marketing in the coming years. Source: LemonLight
• TikTok is likely to take over Facebook as one of the most popular social media platforms for marketing using videos. Source: TechCrunch
• Posts featuring a video are likely to attract three times more inbound leads than those that do not feature any video. Source: Moz
• 93% of businesses were able to acquire new customers after posting videos on their social media accounts. Source: PRNewswire
• 58% of customers will watch the complete video post by a business if it is 60 seconds or less. Source: BrandShark
• 91% of Instagram users surveyed by Instagram suggest that they watch Instagram videos weekly. Source: Instagram
• Tweets with videos get 1.9 times more likes, 2.8 times more retweets, and five times more replies. Source: LinkedIn 

Key Takeaways

As businesses are on the verge of facing neck-throat competition, the changing trends and statistics in digital marketing are extremely important to keep an eye on. These statistics help in staying updated on trends, streamlining efforts with proper marketing strategies, and bringing about the necessary changes for the long-term growth of businesses.