More than 96% of web pages get no organic traffic from Google at all.
Shocking, right?
Imagine spending months writing blogs, building landing pages, and optimizing every keyword, only to find your content falls within that invisible 96%. For SaaS founders, it’s a growth killer.
In this guide, we explain why link building matters, present three proven strategies that work, and show you what to consider in a link-building provider.
Why Is Link Building Key to Increasing Your SaaS Organic Traffic?
Running a SaaS business is already hard. There are various things to consider, such as product updates, customer retention, and staying ahead of competitors, that growth can feel like an uphill task. And when your content doesn’t rank despite all your efforts, backlinks are often the missing link.
Here’s why link building matters for your SaaS growth:
- Boosts Visibility: Backlinks tell Google that your SaaS website is credible and worth ranking higher.
- Builds Authority: Links from relevant and trusted sites strengthen your domain authority and brand reputation.
- Improves Organic Rankings: Even great content needs backlinks to move up the competitive SERPs.
- Drives Qualified Leads: When your pages rank better, you attract more of the right audience.
- Accelerates Long-Term Growth: Quality backlinks compound over time, thereby creating consistent organic traction.
In short, backlinks increase visibility and turn your SaaS content into a growth engine.
The 3 Most Effective Link-Building Strategies
Now, let’s get into the practical part: what works for SaaS link building.
1. Strategic Guest Posting
Instead of writing for low-quality sites, target industry-leading blogs, SaaS review platforms, or niche publications.
For example, suppose your business is in project management. Therefore, publishing an article on a productivity blog or a startup operations site can ensure that you reach the right audience.
People want to read something that provides actionable insights, and by publishing these kinds of articles or sharing a unique perspective, you position yourself as an authority and earn a quality backlink.
2. Link Insertions – Finding Already Ranking Posts
One of the most effective ways to insert links is to find articles that are already ranking in your niche and suggest updates based on your industry trends.
For instance, if there’s an article called “Top 10 Email Marketing Tools” that is ranking, and if your software belongs in the list, then reach out to the publisher with a suggestion to include the link. It’s a win-win. You help them to keep their content fresh, and you earn a relevant backlink.
3. Crafting Helpful Content
The most efficient way to build high-quality backlinks is to create content that people find helpful and want to refer to in their articles. These articles can be original research, detailed SaaS comparisons, statistics reports, or data-driven reports.
50+ Digital Marketing Statistics & Trends and 30+ E-commerce Statistics & Trends are examples of such articles.
What to Look for in a SaaS Link-Building Provider
When you are choosing a partner to handle link building, find someone who understands your SaaS business, audience, and long-term goals.
Here’s what you should consider:
- SaaS Expertise
A provider who has built links for lifestyle brands may not know how to position a B2B SaaS product. The SaaS buyer’s journey is complex. A good provider knows the type of SaaS buyers trust and can earn links from there. Consider the following brands.
We’ve partnered with SaaS brands across diverse verticals. That experience means we understand how SaaS audiences think, search, and convert.
Because we’ve helped these companies grow through organic visibility, we know which publications SaaS buyers trust and how to earn those placements naturally. Our strategies are personalized to SaaS decision-makers, not generic link swaps or lifestyle blogs.
In short, we do link building and build SaaS authority that compounds.
- Transparency
Questionable providers will hide their tactics. They’ll say, “Don’t worry about the details, just look at the results”. That’s risky, because if they are using black-hat methods like private blog networks or spammy link farms, you would end up penalized by Google.
A superior SaaS link provider should walk you through their approach. They should tell you what outreach they do, how they secure placements, and what sites they are targeting. If they can’t explain it clearly, that’s a big warning sign.
- Content Support
Links come with great content. A good provider helps you create or guide content that naturally earns links for your guest post or data reports. If they focus only on “getting the link” without caring about content quality, your backlinks may feel forced and won’t build long-term authority.
An ideal provider is also a content provider that creates helpful content and focuses on best SEO practices.
For example:
- Customer Experience AI Guide: Clutch Resource
- Increase Engagement With Instagram Reels: Envato Elements Tutorial
By providing content that’s genuinely useful and link-worthy, we ensure your backlinks strengthen your SaaS brand over the long term.
- Measurable Insights
It’s easy for providers to hide behind the scenes by saying, “We built 50 links this month”. But the question is: Did those links help?
A reliable provider will measure the right metrics like the number of links built, the domain traffic from which the link was built, and the DR of the domain from which the link was built. If a provider can’t show you ROI, they’re not aligned with your growth goals.
- Long-Term Focus
Link building is a slow and strategic process. Some providers chase quick wins by spamming links, but those tactics don’t yield long-term results. You should choose a partner that plans a long-term strategy for your business. They should build your brand’s authority step by step with sustainable white-hat methods. That way, even if algorithms change, your links will continue to support growth.
In particular, consider the following before partnering with a link-building provider:
Has the agency served in a similar niche?
Take the example of a client who approaches 2xSaS from the eCommerce industry. They will be confident before investing in us because we have extensively served industries like SaaS, eCommerce, tech, email marketing, data pipeline management, and many others. Therefore, we can showcase the results we have brought for them.
Ask for websites from which they will build links
You can ask for the DR growth and traffic table from the agency. To track the performance of 2xSaS, we provide transparent metrics.
| Websites | DR | Traffic |
| envato.com | 91 | 4046582 |
| flipsnack.com | 91 | 189650 |
| cloudtalk.io | 79 | 46565 |
| kommunicate.io | 76 | 34035 |
| clutch.com | 71 | 23772 |
Reporting: Ensure that the agency provides insightful reports
Case Study: How 2xSaS Helped a Business Grow Organically
The Company:
A fast-growing SaaS startup in the email marketing space approached us with a challenge: they had a powerful product but little domain authority. With a domain rating of 6, their website struggled to rank for competitive keywords and failed to attract organic traffic or establish itself as a credible brand in its industry.
The Problem:
They had a strong product but faced two major challenges:
- Low Domain Authority: Competing against established SaaS giants was nearly impossible with such a weak DR.
- Minimal Backlink Profile: The site had few referring domains, and most were not relevant or authoritative.
They knew they had to take some action for their SEO strategy, and they contacted 2xSaS.
The Solution:
Our strategy focused on quality-driven link building personalized to their growth. We built a scalable system:
- SaaS-Specific Guest Posts: We crafted and published quality content on industry-relevant topics to earn backlinks.
- Resource Link Building: Positioning the company as a go-to reference for email marketing best practices.
- Content Optimization Support: Ensuring all content is fully optimized for SEO, including strategic keyword placement, and aligning with backlink opportunities to maximize organic traffic growth.
The Results:
In less than 5 months, the transformation was remarkable:
- Domain Rating jumped from 6 to 62.
- Linking domains expanded to 650+.
- Backlinks grew to 21,000+.
How 2xSaS Can Help Your Business
If all of this feels overwhelming, you are not alone. Link building for SaaS is a slow and strategic process, and most founders don’t have the bandwidth to do it effectively while maintaining product quality.
That’s where 2xSaS comes in. We specialize in helping SaaS companies build relevant and high-quality backlinks using strategies like guest posting, HARO, and broken link building.
We focus on achieving sustainable growth that drives traffic and signups.
With us, you get a partner who understands the SaaS buyer journey and knows how to position your content in front of the right audience.
Contact us today to see how we can bring measurable results to your SaaS business.
