In SEO, backlinks have traditionally been referred to as the “currency of authority.”
When it comes to link building, most agencies make promises, but very few actually deliver in terms of real rankings, traffic, and authority.
At 2xSaS, we value quality, context, and long-term value. Our process is built to obtain backlinks that also boost rankings at top spots, steady traffic, and brand authority.
Here’s a detailed step-by-step account of how we do it.
Step 1: Understanding Client Requirements
Each successful link-building campaign begins with clarity. Before we even contact a single publisher, we examine:
- Target audience and client’s niche: Knowledge of the market and target demographic.
- DR/DA: Target website filtering by high authority and credibility. We secure backlinks only from websites with a 50+ DA/DR.
- Traffic potential: Giving preference to sites with organic traffic potential to drive real users.
For instance, if our client is in the customer support software space, we identify SaaS, technology, and B2B websites specifically matching their industry. It ensures that links are both SEO-valued and contextually powerful.
This strategy guarantees that our plan is in line with business objectives.
Step 2: Selecting the Right Sites
All sites are not alike. We only select those sites that are appropriate for the client’s business. Our team thoroughly considers potential sites based on:
- Relevance: Is the site’s niche related to our client’s business?
- Quality metrics: DA/DR(50+), traffic volume (3000+), and a clean backlink profile.
- Editorial standards: Does the website publish authentic, insightful material?
By evaluating these factors, we ensure that our clients receive links only from sites that have real and high-quality authority in their niche.
Our Website Selection Checklist for Guest Posts
| Criteria | Why It Matters | 2xSaS Approach |
| Relevance | Ensures contextual backlinks | Only target niche-related websites |
| Domain Authority (DA/DR) | Higher DA/DR = more link equity | Filter sites DR 50+ or as per the client’s need |
| Traffic Volume | Shows the site is active and trusted by Google | Prefer sites with steady organic traffic |
| Editorial Standards | Prevents spammy or low-quality placements | Partner only with genuine publishers |
| Backlink Profile | Avoids toxic or spammy sites | Analyze using Ahrefs/Semrush before outreach |
For instance, a customer support SaaS will receive links from technology, B2B, or SaaS blogs, not some random lifestyle blogs.
Step 3: Determining the Number of Links
Each campaign is unique. Some clients need 8 to 10 high-quality links monthly to get the results, while others will need a higher volume strategy for increased visibility.
We work according to our clients’ requirements. We aim to pursue results. That’s why our link-building service strikes a balance between quality and quantity based on the SEO objectives.
Step 4: Two Tried-And-Tested Link-Building Approaches
1. Link Inserts (Existing Articles)
At our agency, we follow a structured and transparent process to ensure that every link we place delivers real value to our clients:
- Understanding Client Requirements
We begin by understanding the client’s niche, goals, and specific requirements. This helps us identify the most relevant opportunities for link placement.
- Sharing Relevant Websites
Based on the client’s industry, we share a curated list of websites that align with their business. Along with the list, we provide key metrics such as Domain Rating (DR), organic traffic, and other essential details so the client can make an informed decision.
- Client Selection
The client reviews the list and selects the websites where they want their links to appear.
- Anchors and Target Page
Once the websites are finalized, we request the client’s target page and preferred anchor text. Based on this, we identify the most suitable page on the chosen website for placing the link.
- Ensuring Quality and Relevance
We prioritize websites that have consistent organic traffic. This ensures that the client gets SEO value and potential for referral traffic, as users visiting these sites are more likely to click through to the client’s website.
By following this process, we make sure that every link insertion is both strategically placed and traffic-driven, helping our clients achieve long-term SEO and visibility benefits.
2. Guest Posts (Fresh Content)
For clients who prefer to build links through high-quality guest posts, we follow a step-by-step approach that ensures relevance, authority, and long-term SEO value:
- Understanding Client Requirements
We begin by identifying the client’s niche and the type of websites they want backlinks from. This ensures that every link we build is contextually relevant.
- Website Outreach
Our team researches and creates a list of niche-relevant websites. We then remove unnecessary details, prepare outreach data, and contact website owners to check their interest in accepting guest posts. - Topic Finalization
- In our outreach emails, we suggest engaging topic ideas aligned with the website’s audience.
- Sometimes, the websites themselves share specific topics or guidelines.
- Before proceeding, we confirm the topic with the client to ensure it matches their preferences.
- In our outreach emails, we suggest engaging topic ideas aligned with the website’s audience.
- Content Creation
Once the topic is approved, we pass it to our content team along with the client’s requirements. The content is then written following the website’s guidelines and optimized to include the client’s target link naturally.
- Client Review
The draft article is shared with the client for review. If revisions are needed, we refine the content until the client is fully satisfied.
- Publication & Link Delivery
After approval, the article is submitted to the website for publication. If the website requests edits, we rework the edits. Once the article is published, we share the live link with the clients.
This transparent process ensures that guest posts are high-quality, niche-relevant, and impactful, providing both SEO value and referral traffic for the client.
Step 5: Inter-Team Collaboration
There is teamwork behind each winning campaign. The link-building team, outreach managers, and content writers at 2xSaS work hand in hand:
- The link-building team reviews sites and prospects.
- The outreach team gets placements and nurtures relationships.
- The content team writes articles that readers (and Google) appreciate.
This collaborative process ensures that each backlink is contextual, powerful, and lasting.
6. Ongoing Team Cooperation & Reporting
We also give clients open reports, illustrating where their links are inserted, the DA/DR of each website, and the traffic worth.
As shown above, we share clear reports that show exactly where your backlinks are placed (referring page), what anchor text is used, and which page of your site is being promoted.
You’ll also see the approval status, so nothing goes live until you give the green light.
Ready to Build Links That Actually Work?
At 2xSaS, we design approaches that build power, enhance rankings, and attract valuable traffic. We focus only on high-quality and relevant SaaS placements with no shortcuts or spam.
Here’s the recap:
- Choosing the right websites
- Balancing quality and quantity
- Using link inserts and guest posts
- Backing everything with transparent reporting
If you’re ready to build backlinks that actually move the needle, partner with our team now.
