In search engine optimization, backlinks act as a vote of confidence on the internet. But all backlinks are not created equal. A generic link on some low-quality blog post won’t cut it, and a spammy link can even negatively impact your rankings. At 2xSaS, we do link building differently. For us, it’s not about pursuing … Read more

Many businesses know link building works, but they often struggle to prove its financial impact. Unlike paid ads that facilitate instant conversions, link building is a long-term process. In this article, you will find the answer to the most pertinent question most marketers ask: “What’s the actual return on investment (ROI) of our link-building campaigns?” … Read more

In a competitive SaaS environment, ranking high on Google is a critical factor for your business growth. Backlinks remain one of the strongest signals for authority. But not all strategies yield the same results. The question is: Should you build links in-house or outsource to a credible link-building agency? Let’s find out the answer. Why … Read more

Innovation and adaptability to the current digital marketing scenario will be the keys to success. Today, digital marketing is transforming, driven by emerging technologies and changing consumer behaviors. In this dynamic digital environment, staying abreast of the latest digital marketing statistics and trends is necessary.  So, let’s delve into 50+ Digital Marketing Statistics and Trends, … Read more

Online business is set for big growth and changes. E-commerce, which used to be just starting, is now a vital part of global commerce, changing how we buy, sell, and connect with people worldwide over various products and services. So, knowing the E-commerce statistics is the need of the hour for any online business. In … Read more

To grow on social media, as an individual or a business, it is necessary to keep track of the statistics and trends for different social media platforms. They tend to keep changing frequently, and it might become difficult to keep track of them more often. So here we have compiled 35+ social media marketing statistics … Read more