Backlinks can boost your SaaS visibility, but without proper groundwork, even the best quality links won’t work.
If users are unable to find you, they will find your competitors.
The worth of backlinks is apparent, yet numerous SaaS companies rush into hiring an agency prematurely.
Here’s what you should consider before hiring a link-building agency.
1. A Strong Website Foundation
Step one is to make your site optimized. Backlinks enhance authority, but they will not fix a slow or poorly optimized site.
Google reports that the speed of a website is a factor for ranking. Fleexy 2024 analysis indicates that a one-second delay in loading time can lower conversion rates by 7%. If your SaaS website is slow to load, not mobile responsive, or has technical issues, backlinks will not bring their maximum value.
Before you begin link building, make sure that your website is technically sound, mobile responsive, and gives a seamless user experience.
2. Content Worth Linking To
Links are earned, not just purchased. If your content is not valuable, websites won’t link to it. Quality blog posts, case studies, research-based resources, and in-depth guides all act as magnets for backlinks. Websites with active blogs see 434% more indexed pages and 97% more inbound links.
For SaaS businesses, educational, problem-solving, or exclusive data content is particularly effective. If you don’t already have a storehouse of deep, evergreen content on your site, you won’t be able to draw significant links.
Provide people with something worth discussing prior to expecting them to link back.
3. Clear Audience and Relevance
For SaaS companies, relevance is everything. If you’re selling to fintech startups, backlinks from gardening blogs won’t help.
Backlinko’s research shows that links from topically relevant websites carry significantly more ranking power than random ones.
This is why it’s so important to define your ideal customer profile (ICP) and target industries before you start outreach. The more distinct your audience, the more focused your link building will be and the higher the returns.
4. Conversion Paths That Work
Generating traffic is merely half the battle. Without solid conversion channels in place, all the fresh visitors from backlinks will fall through the cracks.
HubSpot’s statistics underline that businesses with 30 or more landing pages produce seven times as many leads as companies with fewer than 10.
Your SaaS must already possess refined landing pages, unmistakable CTAs, and lead capture processes, whether it’s free trial registrations, demo requests, or newsletter subscriptions. Otherwise, backlinks will increase visibility without helping with actual growth.
5. Technical SEO in Order
Backlinks are mighty, but they cannot make up for poor technical SEO. Crawling errors, duplicate pages, or missing metadata can destroy all your efforts.
As per a report, 42% of websites have broken internal links, which already harms SEO before you even get to creating external ones.
Conducting a technical audit with software such as Ahrefs, SEMrush, or Screaming Frog means that once backlinks start coming in, your site can actually reap their benefits.
It’s like repairing the holes before you pour more water into a bucket.
6. Budget and Patience
Link building doesn’t happen overnight. Quality backlinks take time, relationship-building, and outreach. It takes on average three to six months to notice the effects of a campaign, according to Ahrefs.
Specialist link-building agencies charge on average $365 to $1,500 per link per month, depending on service quality and scale. It is obvious that you require budget and patience before you take the plunge.
SaaS growth is a long-term game, and backlinks reward you when you play it for the long haul.
7. Measuring the Right Metrics
Lastly, no investment is ever worthwhile if you don’t track its return. Most SaaS businesses are fixated on Domain Rating, but DR is only an indication. The true measure of link-building success is growth in organic traffic, keyword improvement, and most critically, an increase in conversions.
Setting up Google Analytics, Search Console, and conversion tracking before hiring an agency ensures you’ll be able to measure the true ROI of your efforts rather than chasing vanity metrics.
When Your SaaS Is Ready, 2xSaS Takes It Further
If your website checks every box on this list: strong foundation, great content, and working funnels, you’re ready to turn those efforts into measurable growth. That’s where 2xSaS comes in.
We specialize in SaaS link building. We understand the nuances of every business, such as long sales cycles, technical audiences, and high-stakes competition for visibility.
Our approach isn’t about quick wins or surface metrics. We build backlinks that align with your growth strategy. Our links attract the right visitors, increase organic traffic, and convert qualified leads into paying customers.
Here’s what makes 2xSaS the right partner once you’re ready to scale:
- SaaS-Focused Strategy: Every campaign is designed around SaaS buyer intent and keyword relevance.
- ROI-Driven Execution: We measure success not just by backlinks, but by their impact on traffic, sign-ups, and recurring revenue.
- Industry Connections: Partnerships with SaaS publishers, tech blogs, and niche communities accelerate link acquisition.
- Scalable Framework: Whether you’re a fast-growing startup or an established SaaS, our systems scale with your growth.
- Long-Term Authority: We focus on compounding domain authority that sustains visibility over time.
With your foundation ready, 2xSaS can transform your link-building efforts into real and lasting SaaS growth.
How We Boosted Organic Growth for a Healthcare SaaS
A SaaS provider of cloud-based practice management and electronic health records came to 2xSaS to boost their organic visibility. In a compliance-heavy and competitive industry, trust, authority, and niche relevance were key.
We built a white-hat outreach strategy that secured backlinks from medical technology blogs, healthcare publications, and SaaS-focused platforms. The placements were targeted around high-value keywords like practice management software, EHR solutions, and patient care technology.
Over time, this approach led to steady keyword rankings, organic traffic from healthcare professionals, and credibility in a niche where authority really matters.
This proves that SaaS link-building is not only about traffic but also about building trust and long-term growth in regulated industries.
Turn Link Building Into Real SaaS Growth
Hiring an agency for link building can be transformative in driving SaaS growth, but only if the foundation is set. Without a well-optimized website, high-quality content, good conversion funnels, and a technical SEO set up, backlinks won’t have the impact you want.
Use this checklist as your pre-assessment. Only after your SaaS satisfies these conditions, then enter into an agency partnership.
For more on building high-performing backlinks, let’s connect today!
