In search engine optimization, backlinks act as a vote of confidence on the internet. But all backlinks are not created equal. A generic link on some low-quality blog post won’t cut it, and a spammy link can even negatively impact your rankings.
At 2xSaS, we do link building differently. For us, it’s not about pursuing numbers; it’s about creating relevant, authoritative, and secure links that bring real, long-term results.
Here’s how we go about it.
1. Relevance First: Links That Fit Naturally
Google algorithms have matured, and relevance is one of the important considerations when assessing backlinks. A link from an unrelated site is nearly irrelevant. That’s why we:
- Match the niche: A customer support SaaS client receives backlinks from SaaS and tech, not cooking or fashion blogs.
- Align content context: Backlinks are placed in guest posts that are topically relevant to a client’s product or service.
- Maintain anchor text balance: We don’t keyword stuff but use natural, context-driven anchors to keep links safe.
Example: Rather than shoving in “best helpdesk software” wherever we can, we use more natural anchors such as “customer support tools” or “helpdesk ticketing system”.
2. Authority Matters: Backlinks That Pass Real Value
Not every website is created equal. 2xSaS builds authority-driven links that impact ranking.
This is how we measure authority:
- Domain Authority (DA) & Domain Rating (DR): We target sites with high-quality metrics (DR 50+ or according to client objectives).
- Organic traffic health: A steady organic traffic site is worth much more than a high-DR site with zero visitors. We get links from sites with at least 3000+ traffic.
- Editorial integrity: We work only with sites that post quality and reliable content and have editorial guidelines in place.
A Backlinko study revealed that the number one-ranked pages on Google contain 3.8x more backlinks than those at the lower positions. But it isn’t the quantity. It’s the authority behind those backlinks that counts.
3. White-Hat Safety: 100% Google-Friendly
No shortcut to sustainable SEO. Black-hat methods, such as link farms, PBNs, or spam directories, can get your site penalized. That’s why we strictly adopt white-hat link-building best practices.
- Real publishers, not link farms: Every site that we work on has real content and real readers. We don’t provide links on PBNs or content mills.
- Natural placements: Links are placed where they’ll naturally make sense for the reader, not inserted forcefully.
- Content-first outreach: Our guest posts and link insertions are designed to bring value first, links second.
Our expertise lies in connecting you with premium and authoritative websites.
Our Time-Tested Process for Safe & Effective Links
Here’s a sneak peek at the 6-step workflow we adopt to ensure each backlink is authoritative, relevant, and safe:
| Step | What We Do | Why It Matters |
| 1. Requirement Gathering | Understand the niche, DR, and traffic goals | Builds a tailored strategy |
| 2. Backlink Analysis | Shortlist sites with clean backlink profiles | Prevents spammy placements |
| 3. Relevance Check | Ensure topical alignment with the client industry | Increases SEO impact |
| 4. Outreach & Relationship | Collaborate with genuine publishers | Guarantees editorial trust |
| 5. Link Placement | Link inserts & guest posts with natural anchors | Delivers safe, contextual links |
| 6. Transparent Reporting | Provide link URLs, DA/DR, traffic stats | Keeps clients fully informed |
Link Inserts + Guest Posts: A Balanced Strategy
We rely on a two-level link-building approach for optimal results:
- Link inserts: Quick, efficient, and positioned in already ranked pages.
- Guest posts: Long-term authority creation with new, SEO-optimized content.
With these two elements, we deliver both rapid SEO wins and long-term authority growth.
Why Clients Trust 2xSaS for SaaS Link Building
Here’s why our approach earns that trust:
- 100% white-hat practices: We use only ethical and sustainable link-building methods: No spammy tricks. Just strategies that deliver lasting SEO growth.
- Industry relevance: Every backlink we build comes from websites that are genuinely connected to your niche, ensuring credibility, context, and higher impact.
- Transparent reporting: You’ll always know exactly where your links are placed, what value they bring, and how your investment is working for you.
- Measurable results: Our links drive real improvements in search rankings, organic traffic, and overall domain authority.
Client Spotlight: A Long-Term Partnership That Proves Our Approach
2xSaS has been working with several leading SaaS companies for years. One of them is a provider of a modern email delivery platform for developers and product teams.
The company has trusted us for a long time to manage its link-building efforts and ensure its content ranks where the audience is searching.
By focusing on relevant placements in developer and SaaS-focused publications, we’ve helped strengthen its authority, maintain white-hat safety, and support its growth in a highly competitive space.
This is a real-life example of an enduring partnership that continues to deliver sustainable SEO growth.
Quality Links = Long-Term Impact
Backlinks can either accelerate your growth or put your website at risk. At 2xSaS, we’ve perfected a system that ensures every link is relevant, authoritative, and 100% white-hat safe.
We don’t build links for vanity metrics; we build them to move the needle for your business.
Ready to scale your SEO with powerful and safe backlinks?
Let’s connect and build something that lasts.
